Nike proved this week that in a disrupted world of advertising and marketing, brands can still make an impact with statements that matter with the release of what will be an iconic ad for years to come.
If you’re a brand on the internet in 2018, chances are you’re creating content. But unfortunately, many brands are more concerned with the number of posts they’re putting out into the world than the quality behind them.
But instead of grabbing more eyeballs, what if valuing quantity over quality content was just creating more noise online and not positively impacting your business? That the result is a sea of sameness where consumers are bombarded with 10s of 100s of articles all coming at them with the same information?